Home Activities New Novi business wants to provide healthy, quick meals – Hometown Life

New Novi business wants to provide healthy, quick meals – Hometown Life

by admin
    Primealete Nutrition owner Abbas Zreik displays one of his meal planning business' dinners at their Novi location.

A simple trip to the gym led to the opening of one of Novi’s newest shops. 

Abbas Zreik recently opened Primealite Nutrition at 43341 Grand River Ave., just east of Novi Road. The storefront serves as a gateway to ordering prepackaged meals, aimed at those without time to cook or seeking leaner, protein-packed foods as they aim to get healthier.

“When we were younger, my brother and I both had the bodybuilding passion. When you’re constantly doing things — working, people have school and whatnot — you have a hard time getting in your meals,” the Dearborn resident said. “If you’re working out and you’re into fitness, you know exactly what you’re eating. You’re good to go from there.”

He said he drove by the space he now occupies that formerly housed an insurance agency while on his way to Powerhouse Gym and thought it would be the perfect spot to expand. After just a few months of preparation, the shop opened in March. 

                               Primealete Nutrition customers can order online and pick up their meals at their Grand River Avenue and Novi Road location.

The shop is the most recent one Zreik has opened in the region: first launched several years ago in Dearborn, other shops also opened in Westland and Dearborn Heights. He said he plans more expansion, looking at opening shops in communities such as Redford Township, West Bloomfield Township and Ann Arbor.

The idea stemmed from a partnership at another business Zreik and his partners had worked with. While running a supplement store, they brought in someone else doing meal preps and realized it was a business model they could go into as well.

“We ended up one day bringing in meal preps and we had brought them in through another friend,” he said. “After a certain point in time, we thought, ‘Maybe we can do this ourselves.'”

The shop in Novi serves as an pickup spot for those either subscribed to a meal service or someone looking to pick up a few meals. The meals are cooked and prepared at the company’s facility in Dearborn, where Zreik said they work with a chef. Meals vary between 250 and 550 calories.

More:New coffee, dessert shop aims to please hungry customers at Twelve Oaks Mall in Novi

More:As COVID-19 cases soar, Huron Valley closes a school; South Lyon, Novi stay the course

More:Car wash planned for long vacant Westland corner along Ford Road

                               A few examples of Primealete Nutrition meals. All come pre-cooked, are 12 oz., and have detailed information on ingredients, total calories and carbohydrates.

Each location will bring in a variety of meals made up of items such as chicken, fish and more. Meals are halal and several are keto-friendly, and they do offer some vegetarian options from time to time. Those looking to purchase can do so with several different methods, including through a subscription model or prepaid. Those who prepay can them come back to pick up as many meals as they’d like at one time, with employees keeping tracking of the count in their system and not requiring customers to store dozens of prepackaged meals at a time.

“As you go on, you come back for five at at time, 10 at a time, 20 at a time, whatever you want,” Zreik said. 

He said the subscription model is the most popular option, and is one that doesn’t require a contract and can be canceled by a customer at anytime.

Since launching, Zreik said he’s seen plenty of business, mostly from busy people looking to get healthy meals fast that will take them to work with them. 

“We have nurses, people with office jobs, people with a 9-to-5 job that love our stuff,” he said. “I would say about 75% of all of our clients across all of our locations don’t go to the gym.”

To learn more about the business, including pricing options, visit primealetenovi.com.

                               Primealete Nutrition at 43341 Grand River Ave. in Novi.

Contact reporter David Veselenak at dveselenak@hometownlife.com or 734-678-6728. Follow him on Twitter @davidveselenak.

You may also like

Leave a Comment